The automotive industry is experiencing rapid development thanks to significant technological investments made in recent years. These technologies are not intended to improve the business processes of manufacturers but rather enhance the driving experience.
Augmented Reality can be used in the automotive industry to streamline processes and save time, money, and human resources. Augmented Reality will make it easier for employees to do their jobs, from pre-production to after-sales.
In recent years, manufacturers have encountered unexpected obstacles, often at the wrong time in manufacturing processes. These have had a major impact. Many organizations have adopted Augmented Reality to change their operations and bridge the gap between field workers and experts.
Automobile companies’ success is directly linked to the introduction of new technology. In recent years, experts in the automotive industry agreed that augmented reality technology would have a major impact on the future of the sector. Apart from showrooms and prototypes, the automotive assembly process, maintenance, and automobile assembly augmented. Reality is changing many other areas of the automotive industry.
Let’s first look at what this is. First, let’s understand what “Augmented Reality” is.
AR is a technology that allows people to overlay digital content (audio, graphics, and data) in a real-world environment. AR was a popular technology that allowed users to interact with Pokemon through a smartphone screen. In 2016, the game PokemonGo received much attention. Since then, Augmented Reality has gained popularity.
Ar in the Automotive Industry
Designing & Development: Redefining the Prototyping Process.
Designing a vehicle is one of the most crucial aspects of the automotive industry. Design is key to success or failure in automobile manufacturing. The current process involves a designer drawing and designing components of the vehicle on a computer. This includes both exterior and interior elements.
The prototypes are then built to allow for testing of the components and vehicle in real-world environments. This can be tedious and requires a large financial commitment to test the components and choose the best.
Automobile manufacturers are using augmented Reality to fine-tune their new vehicles before they hit the market. This includes from initial testing through production. This is possible in large part thanks to improved image software, interactive project technology, and remote control capabilities.
Vehicles have always had to pass extensive physical tests to move on to the next stage. Technicians can use augmented Reality to assess critical systems and features without testing them on a vehicle. By creating a realistic and responsive virtual environment, testers can simulate real-world situations without needing a trial vehicle or course.
This will eliminate significant logistical and technological bottlenecks. Designers and manufacturers will also have more time and staff to concentrate on creativity and innovation. AR planning and blueprinting is a great way to help remote workers assign production equipment and layout instructions.
Artificial intelligence computing can automate repetitive, time-consuming tasks in augmented Reality. This feature can also help you save money on equipment and workforce. It is important to improve time management during the ideation stage of product development.
A full-fledged selling experience
The automotive industry has had a nearly identical sales process since its inception. Both customers and businesses will see augmented Reality as a revolution in shopping and selling in the automotive industry.
Online transactions are being made with mobile devices. The car industry can use this trend to incorporate augmented Reality (AR) technology into its marketing and advertising campaigns. AR technology can be used by businesses to create a “digital showroom”.
This digital showroom will allow customers to test drive and virtually inspect several automobile models right from their homes. Customers no longer need to visit a showroom.
This approach allows them to test automobile options with various specifications, combinations, colours, or designs.
Since its inception, the car industry’s sales process has remained virtually unchanged. From the perspectives of both customers and businesses, augmented reality will transform the automotive sector’s sales and purchase process.
Mobile devices are becoming the preferred platform for online purchases. The automobile industry could capitalize on this trend using augmented Reality (AR) technology in its marketing and advertising. AR technology can be used by businesses to create a digital showroom.
This digital showroom will allow customers to virtually test drive and inspect many models of vehicles from their homes. Customers no longer need to go to a showroom.
This is a truly amazing concept. Check out this video to see how Hyundai designed its AR-based showroom.
Improvements in Employee Communication
To be more efficient, specialists must communicate with field workers using augmented Reality real-time collaboration. The expert’s help is essential when a field worker encounters unusual or unexpected circumstances while on the job.
Field employees need faster advice to increase production. Collaboration and communication between specialists is key to reducing downtime in manufacturing.
To ensure field workers are as efficient as possible, it is important to have the right education. Field employees can lack knowledge that could lead to equipment malfunctions. AR remote assistance has proven to be a great option for fieldworker training.
Thanks to a direct connection with an expert, field employees worldwide are trained for factory assembly jobs prior to starting their work. Field workers who are well-trained in the operation of equipment will be more productive. This can lead to a reduction in downtime and slower production.
Improved Driving Experience
Airlines have used augmented Reality (AR) to create digital testing scenarios and realistic test programs for years. Did you know that automakers also use AR to improve safety in the production, testing and customer driving process?
Drivers can be distracted from the road by checking the GPS navigator screen data or watching the vehicle’s speed. Sometimes, a brief moment of distracted driving can lead to an accident.
It is crucial to display pertinent information on the windshield as soon as possible in the driver’s field of view. The most important information is now displayed on HUDs, including navigation directions, distance to next turn and speed. This information can be used to increase driving safety and comfort. Full-window AI head-up displays would also reduce road hazards due to be on the market within the next few years.
Take a modern automobile as an example. It includes multiple cameras, hundreds, dozens of sensors, microprocessors and approximately 100 million lines of code. Cloud-connected infotainment and cloud-connected vehicles are the future of automobiles.
Augmented Reality can improve navigation and entertainment systems as well as increase safety. Augmented Reality can assist with navigation, adaptive cruise control and lane-departure warnings. AR-assisted dashboards and AR entertainment systems, as well as real-time traffic signs, accident warnings and traffic signs, are just a few examples. Drivers have instant access to information about the road and their surroundings.
Streamlining maintenance and after-sales service
AR can be used in training personnel involved in after-sales maintenance and production. Technical professionals can now use AR devices instead of searching for equipment and machinery. They only need to look at their history and data. Augmented Reality can be used in vehicle maintenance by using interactive guides that provide step-by-step instruction.
Check out this video to see how AR/VR is used in automotive repair training.
This handbook can be downloaded to your mobile device or viewed with augmented reality glasses. Tablets are significantly cheaper. On the other side, augmented reality glasses are much more effective in reducing repair times. Augmented reality glasses can provide real-time information to employees about the parts that need to be replaced, how to use them, and the replacement process in general. This ensures that repairs are more efficient and can be done quickly.
According to automotive and tech experts, Relay Cards says that AR technology will be more accessible and flawless shortly. As smart wearables replace smartphones and other portable devices, the automobile industry will create linked technologies that improve the driving experience. Augmented Reality is a broad range of technology that can benefit both car drivers and carmakers in the automotive sector.
While augmented Reality might not be the greatest invention ever, it will have a huge impact on our lives for many decades to come.